Create FREE 'HowTo' Videos with MyGuide

Optimizing Content

Pass Quiz and Get a Badge of Learning

Content "filtered", Please subscribe for FULL access.

Chapter 5 : Optimizing Content

Offer Quality Content and Services arrow_upward

Increasing recognition of interesting sites

  • Creating compelling and useful content will likely influence your website more than any of the other factors.
  • Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.
  • Organic or word-of-mouth buzz helps to build site's reputation with both users and Google.

  • Anticipate difference in Users Understanding

  • The words that a user might search for to find a piece of content, who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.
  • Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results.
  • You could also write an original piece of research, break an exciting news story, or leverage your unique user base.

  • Anchor Text arrow_upward

  • Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href="..."></a>.
  • <a href=””?>Top Ten Best Photography</a>
  • This text tells users and Google something about the page you're linking to.
  • Links on your page maybe internal—pointing to other pages on your site or external-leading to content on other sites
  • In either of these cases, the better your anchor text is, the easier it is for users to navigate what the page you're linking to is about.

  • Optimize Use of Image arrow_upward

  • The image-related information can be provided by using the "alt" attribute.
  • All images have a distinct filename and "alt" attribute. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.
  • If a user is viewing a site on a browser that doesn't support images, or is using alternative technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.
  • And if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link.
  • Lastly, optimizing your image filenames and alt text makes it easier for image search projects.

  • Store Files in Specialized Directories arrow_upward

  • Instead of having image files spread out in numerous directories and subdirectories across domain, consolidate images into a single directory (e.g. This simplifies the path to your images using common file formats.
  • Use commonly supported file types - such as JPEG, GIF, PNG, and BMP image formats.
  • It is easier to find the paths to images if they are stored in one directory.

  • Heading Tags arrow_upward

  • Heading tags are used to present structure on the page to users.
  • There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important. For example:
  • </head>
    <h1>Avinash Jain Photography</h1>
    <h2>News – Photography event by Avinash Jain</h2>
    <p> Avinash Jain Photography provides a large selection of vintage and modern images for sale. We also offer daily photography news and events.</p>
  • Since heading tags typically make the text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text.
  • Multiple heading sizes used in order create a hierarchical structure for content, making it easier for users to navigate through document.

  • Canonical and Duplicate Version arrow_upward

  • Duplicate content is one of the most vexing and troublesome problems to any website.
    • Search engines have cracked down on "thin" and duplicate content through penalties and lower rankings.
  • Canonicalization happens when two or more duplicate versions of a webpage appear on different URLs. This is very common with modern Content Management Systems.
  • In other words, canonicalization is the practice of organizing your content in such a way that every unique piece has one and only one URL.
  • The engines are picky about duplicate versions of a single piece of material.
  • Search engines provide a different option called Canonical URL Tag which reduces instances of duplicate content on a single site and canonicalize to an individual URL.
    • This can also be used across different websites, from one URL on one domain to a different URL on a different domain.

    Thank You from Kimavi arrow_upward

  • Please email us at and help us improve this tutorial.

  • Mark as Complete => Receive a Certificate in SEO

    Kimavi Logo

    Terms and conditions, privacy and cookie policy | Facebook | YouTube | TheCodex.Me | Email Kimavi

    Kimavi - A Video Learning Library { Learning is Earning }

    Get Ad Free Learning with Progress Report, Tutor Help, and Certificate of Learning for only $10 a month

    All videos on this site created using MyGuide.

    Create FREE HowTo videos with MyGuide.