Chapter 5 : Optimizing Content
Topics covered in this snack-sized chapter:
Creating compelling and useful content will likely influence your website more than any of the other factors.
Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.
Organic or word-of-mouth buzz helps to build site's reputation with both users and Google.
Increasing recognition of interesting sites
The words that a user might search for to find a piece of content, who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.
Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results.
You could also write an original piece of research, break an exciting news story, or leverage your unique user base.
Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href="..."></a>.
<a href=”http://www.avinashjainphotography.com/articles/ten-best-photography.htm”?>Top Ten Best Photography</a>
This text tells users and Google something about the page you're linking to.
Links on your page maybe internal—pointing to other pages on your site or external-leading to content on other sites
In either of these cases, the better your anchor text is, the easier it is for users to navigate what the page you're linking to is about.
The image-related information can be provided by using the "alt" attribute.
All images have a distinct filename and "alt" attribute. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.
If a user is viewing a site on a browser that doesn't support images, or is using alternative technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.
And if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link.
Lastly, optimizing your image filenames and alt text makes it easier for image search projects.
Instead of having image files spread out in numerous directories and subdirectories across domain, consolidate images into a single directory (e.g. avinashjainphotography.com/images/). This simplifies the path to your images using common file formats.
Use commonly supported file types - such as JPEG, GIF, PNG, and BMP image formats.
It is easier to find the paths to images if they are stored in one directory.
Anticipate difference in Users Understanding
Heading tags are used to present structure on the page to users.
There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important. For example:
<h1>Avinash Jain Photography</h1>
<h2>News – Photography event by Avinash Jain</h2>
<p> Avinash Jain Photography provides a large selection of vintage and modern images for sale. We also offer daily photography news and events.</p>