Customer Relationship Management (For MBA Students)

Customer Relationship Management (CRM) is a business strategy that focuses on building relationships with customers in order to increase loyalty, sales, and revenue.

CRM is used to track customer interactions, analyze customer data, and manage customer relationships.

As an MBA student, learning about CRM can help you understand how to develop and manage customer relationships in an effective way.

One example of CRM is using customer feedback to develop new products and services.

Another example of CRM is using customer data to personalize marketing campaigns for customers.

CRM also involves developing loyalty programs to reward customers for their loyalty and engagement.

As an MBA student, you can also learn about how to use CRM to identify customer trends, risks, and opportunities.

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