Discover India! The Descent of Air India by Jitender Bhargava (2013).
Discover India! The Descent of Air India by Jitender Bhargava (2013).
The book chronicles the rise and fall of Air India, India's national airline.
It highlights the various factors that led to its decline, including a lack of transparency, bureaucratic interference and political interference.
It also describes how the airline became burdened with debt and mismanagement from its acquisition of Indian Airlines in 2007.
The book examines the history of the airline and its relationship with the Indian government and its people since its inception in 1932.
It looks at the impact of globalization on the aviation industry and the challenges faced by Air India.
Jitender Bhargava examines the role of the media in shaping the public perception of Air India and its future prospects.
It also explores the potential of the airline to become a global player in the aviation industry.
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