Give me summary of the book "Influence: The Psychology of Persuasion" by Robert Cialdini

Influence: The Psychology of Persuasion by Robert Cialdini is a book that explores the psychology behind persuasion.

The book is based on the author's extensive research of the psychology of influence, and how people are persuaded.

Cialdini identifies six key principles of persuasion, which he calls the ‘weapons of influence’. These are: reciprocity, commitment and consistency, social proof, authority, liking and scarcity.

Reciprocity states that people are more likely to comply with requests if they have been given something first.

Commitment and consistency states that people are more likely to comply with requests if they have already made a commitment to them.

Social proof states that people are more likely to comply with requests if they see other people doing the same.

Authority states that people are more likely to comply with requests if they come from an authoritative source.

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