Give me summary of the book "Marketing Management" by Philip Kotler and Kevin Lane Keller

"Marketing Management" by Philip Kotler and Kevin Lane Keller is a comprehensive book on marketing management and strategies.

It covers topics such as analyzing marketing opportunities, consumer behavior, market segmentation, product and brand management, pricing, distribution, and integrated marketing communication.

The authors emphasize the importance of understanding customer needs and building relationships with them in order to successfully market and manage a company’s products.

The book also covers the use of digital and social media in marketing and discusses the importance of staying up-to-date with new technologies and trends.

It provides examples of successful marketing strategies utilized by various companies and offers practical advice for creating and implementing effective marketing plans.

The authors also discuss the benefits of developing marketing capabilities and provide an overview of the marketing process.

Other topics covered in the book include data analysis, market research, and global marketing.

Thank you for reading. Create summary videos with Kimavi.