Give me summary of the book "Purple Cow: Transform Your Business by Being Remarkable" by Seth Godin.

Purple Cow: Transform Your Business by Being Remarkable, written by Seth Godin, focuses on how businesses can stand out from the competition by being remarkable.

Godin argues that traditional marketing methods like advertising, discounts, and coupons are no longer effective and businesses must focus on being remarkable to capture the attention of their customers.

The book outlines the concept of “Purple Cow” – a product or service that stands out in the marketplace and is remarkable enough to be noticed and remembered by customers.

Godin emphasizes that businesses must take risks, be creative, and constantly innovate to become a Purple Cow.

He argues that the key to becoming a Purple Cow is to focus on the customer's needs and wants and to create something that is truly unique and remarkable.

Godin provides examples of companies who have successfully implemented the Purple Cow concept, such as Apple, Amazon, and Google.

He also provides tactics for businesses to use to become remarkable, such as making bold changes and taking risks.

Thank you for reading. Create summary videos with Kimavi.