How to Measure Anything: Finding the Value of Intangibles in Business by Douglas W. Hubbard (2007)

This book explores the concept of measuring anything, from tangible objects to intangible concepts.

It explains how to establish reliable measurements for any given concept, which can make decision-making easier.

It also provides a variety of methods for reducing uncertainty and risk in decision-making.

The author argues that a reliable measurement system can make almost anything measureable.

He outlines the steps to take when measuring something and covers the basic concepts of uncertainty and risk.

The book also covers how to create a measurement system, how to interpret results, and how to use a measurement system to make decisions.

It examines the different methods of measurement, including surveys, experiments, and simulations.

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