Tell me more about Apple's "Think Different" Campaign (1997)

Apple's "Think Different" campaign was launched in 1997 and ran until 2002.

The campaign was created to help revive the company's brand and reposition the company as a leader in innovation and creativity.

The campaign was led by Apple's then-interim CEO Steve Jobs, who had returned to the company he previously co-founded in 1996.

The campaign featured iconic figures such as Albert Einstein, John Lennon, Martin Luther King Jr., Amelia Earhart, and Bob Dylan.

The campaign was highly successful in boosting Apple's brand recognition and sales, with Apple's market share rising from 3.2% in 1996 to 8.7% in 2000.

The campaign was widely acclaimed for its creative use of imagery and the inspiring message it conveyed.

The phrase "Think Different" became a rallying cry for Apple fans and helped to solidify the company's position as a leader in innovation.

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