Tell me more about the book, Good to Great, by Jim Collins

Good to Great is a non-fiction book by Jim Collins that was originally published in 2001.

The book focuses on the concept of organizational change and how companies can transition from merely “good” to “great”.

Collins used a research-based approach to study how 11 companies went from being average performers to becoming successful organizations.

The book outlines the specific strategies that helped these companies make the transition, such as getting the right people on the bus, setting direction, and creating a culture of discipline.

Good to Great emphasizes the importance of having a clear and consistent direction and focus in order to achieve success.

The book also discusses the concept of “emotional intelligence” and how it can help leaders to motivate and empower their teams.

Collins argues that creating an environment of trust and respect is essential for any successful organization.

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