Tell me more about the book, The Innovator's Dilemma, by Clayton Christensen

The Innovator's Dilemma, by Clayton Christensen, is a business book published in 1997 that examines the difficulties faced by companies when introducing new technologies and products.

It explains how market-leading companies often fail to capitalize on disruptive technologies, instead choosing to focus on serving their existing customers.

Christensen's central argument is that the most successful companies do not always make the most profitable decisions.

He outlines the concept of "disruptive innovation", which describes how a new technology or product can disrupt existing markets.

The book also explores the concept of "sustaining innovation", which is the incremental improvement of existing products and services to stay competitive.

Christensen provides numerous case studies to illustrate his points, including the rise of digital photography, the decline of the steel industry, and the development of the personal computer.

The Innovator's Dilemma is an essential read for business students, as it provides valuable insights into how businesses can make profitable decisions in an ever-changing market.

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