Tell me more about Volkswagen's "Think Small" Campaign (1960s)

Volkswagen’s "Think Small" Campaign was a pioneering advertising effort in the 1960s, focused on the company's iconic Beetle.

The campaign was created by advertising agency Doyle Dane Bernbach (DDB) and featured a minimalist, uncluttered design that was a stark contrast to other car advertisements of the time.

The campaign featured simple, straightforward text that highlighted the advantages of the Beetle in comparison to other cars.

One of the key distinctive features of the campaign was its use of photography, which was used to capture the everyday moments of life with the Volkswagen Beetle.

The "Think Small" Campaign was highly successful in its time, resulting in a 50% increase in sales of the Beetle in the United States in just over a year.

The campaign has had a lasting legacy, and it is often cited as one of the most influential and successful advertising campaigns of all time.

It has also been credited as a major influence on the modern minimalist design aesthetic in advertising.

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