The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu (2016)

Examines the history of advertising and the attention economy, and how corporations have used the psychology of persuasion to capture our attention.

Explains the ways in which technology has been used to track consumer behavior and target audiences.

Analyzes the concept of “attention merchants” and how they use techniques such as clickbait, product placement, and sponsored content.

Explores the growing attention deficit disorder epidemic in children and how it relates to the advertising industry.

Describes the impact of the attention economy on our lives, including the erosion of privacy and the loss of meaningful, uninterrupted time.

Argues for the need for greater regulation of the attention economy and outlines potential solutions.

Discusses the potential implications of an attention-based economy, such as increased inequality and the rise of monopolies.

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