The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russell Glass and Sean Callahan (2014)

Provides an overview of big data and its potential for transforming businesses.

Explains how big data can help create tailored customer experiences.

Examines the core components of a successful big data strategy.

Outlines steps for developing a data-driven culture.

Describes techniques for leveraging data-driven insights.

Discusses best practices for analyzing data and extracting value from it.

Offers guidance on how to effectively use data to drive decisions.

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