The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirkpatrick (2010)

Focuses on the rise of Facebook, from its 2004 launch to the present.

Examines the impact of the company and its founder, Mark Zuckerberg, on society.

Explores the business strategies that helped Facebook become one of the most popular sites on the web.

Examines the implications of the company's rapid growth and its impact on social interaction.

Looks at the legal and ethical issues raised by the company's practices, such as user privacy.

Discusses how Facebook has changed the way people communicate, share information and advertise.

Examines how Facebook has fuelled the growth of the social media industry.

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