The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail' by Clayton Christensen

The Innovator’s Dilemma explores how established companies can be displaced by smaller, more agile ones.

It examines the phenomenon of disruptive technology and how it upends traditional business models and strategies.

The book explains why some large corporations fail to respond to new technologies and how the emergence of disruptive innovations can threaten their dominance.

It explores why companies that have been successful in the past may struggle to maintain their position of dominance in the future.

Christensen’s main argument is that large companies are often too focused on serving their existing customers, rather than seeing the potential of disruptive innovations.

He suggests that companies need to develop a new approach to innovation that focuses on emerging markets and customers rather than existing ones.

Christensen provides a framework to help companies identify and capitalize on disruptive opportunities, which he calls “disruptive innovation”.

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