The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen (1997)

The book explores why and how established companies often fail to stay competitive when newer, innovative technologies arise.

It focuses on the common mistakes and pitfalls that companies tend to make when it comes to developing, producing and marketing new products.

Christensen introduces the concept of ‘disruptive technologies’, where a smaller, newer company can successfully challenge the industry leader.

The author argues that successful companies can become victims of their own success as they become too preoccupied with meeting customer demands for existing products.

Christensen examines the market forces that affect competition and the strategies that companies can use to stay competitive.

He also investigates how companies can identify potential disruptive technologies and respond to them in a timely manner.

Christensen outlines how companies can use innovation to their advantage and how they can avoid the 'innovator's dilemma'.

Thank you for reading. Create summary videos with Kimavi.