The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen (2011)

Explores the concept of disruptive innovation and why it is difficult for established companies to respond to it.

Discusses how successful companies can become victims of their own success.

Examines how small companies can use disruptive technology to challenge incumbents.

Outlines the importance of understanding the customer’s job-to-be-done and how it affects market disruption.

Explains how companies should focus on the right products at the right time.

Describes how the structure of the industry and the competitive landscape can influence market disruption.

Examines how the size and resources of an organization can affect its ability to innovate.

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