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The Lean Enterprise: How Corporations Can Innovate Like Startups by Trevor Owens and Obie Fernandez (2014)

The Lean Enterprise: How Corporations Can Innovate Like Startups by Trevor Owens and Obie Fernandez (2014)

1.Explains why traditional big companies struggle to innovate, and how they can become more agile like startups.

2.Provides five steps to creating a Lean Enterprise: establish a vision, create an agile team, build a minimum viable product, develop a feedback loop, and build a culture of continuous improvement.

3.Describes how to avoid common pitfalls of Lean initiatives such as getting stuck in endless iterations, pursuing perfectionism, and over-engineering.

4.Explains the importance of a strong customer focus and how to develop an effective feedback loop.

5.Offers advice on how to create a culture of innovation and continuous improvement.

6.Discusses how to develop a Lean Enterprise strategy and how to measure its success.

7.Explores how to use Lean principles to create a culture of experimentation and collaboration.

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