The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (2011)
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (2011)
The Lean Startup provides a framework for entrepreneurs to use when starting a business, emphasizing experimentation and continuous innovation.
The “Build-Measure-Learn” feedback loop is a key concept in the book, which helps entrepreneurs quickly learn and adjust to customer needs.
Ries introduces the idea of “validated learning,” which is a key tool in the Lean Startup model, to help entrepreneurs identify if their product is meeting customer needs.
The Lean Startup model focuses on creating a “minimum viable product,” which is a basic version of the product that provides enough value to the customer to validate the business idea.
The book also emphasizes the importance of “innovation accounting,” which is a system of tracking progress that helps entrepreneurs measure and evaluate the success of their experiments.
Ries provides practical advice for entrepreneurs on how to execute the Lean Startup model, including how to create a vision and culture for the company.
The book also covers the challenges of scaling a business and how to maintain the culture and focus on innovation as the company grows.
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