The Second Coming of Steve Jobs by Alan Deutschman (2001)
The Second Coming of Steve Jobs by Alan Deutschman (2001)
Focuses on how Steve Jobs returned to Apple Inc. to lead the company's resurrection after a decade of demoralizing defeat.
Examines why Jobs was able to turn Apple around, despite the skeptics and rivals that had written it off.
Examines Jobs’s successes and failures in the business world, his character, and his leadership style.
Discusses Jobs’s relationship with Apple CEO John Sculley and the lessons he learned from his previous tenure at Apple.
Explores Jobs’s failure at NeXT and Pixar and how he learned from those experiences.
Analyzes Steve Job's ability to take risks and think differently, which resulted in a number of revolutionary products.
Demonstrates how Jobs was able to bring the Silicon Valley culture to the corporate world.
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