What is a user persona?
What is a user persona?
A good understanding of a target audience is fundamental to creating great products
User persona represents, power user, that will use majority of your products’ features
User personas are aimed at target users and are written to document end user goals and needs
Persona is usually presented in a one page document and includes a picture of the user
User personas help a product team find answer to the question “Who are we designing for?”
Product team should see personas as real people, and consider their needs during the design and development process
User personas help during the usability testing
User personas help focus product design and development efforts on the core needs of the users