What is a user persona?

A good understanding of a target audience is fundamental to creating great products

User persona represents, power user, that will use majority of your products’ features

User personas are aimed at target users and are written to document end user goals and needs

Persona is usually presented in a one page document and includes a picture of the user

User personas help a product team find answer to the question “Who are we designing for?”

Product team should see personas as real people, and consider their needs during the design and development process

User personas help during the usability testing

User personas help focus product design and development efforts on the core needs of the users