What is Advertising? What is media planning and buying?

Advertising is a form of marketing that promotes a product, service, or brand through various forms of media.

Media planning and buying is the process of researching, analyzing, and purchasing advertising space or time in order to reach a target audience.

Media planning and buying involves choosing the most effective and cost efficient platforms for advertising.

Examples of media planning and buying include selecting the best TV, radio, print, and digital outlets for an ad campaign.

Media planners also select demographic and psychographic criteria for a campaign, such as age, gender, interests, location, and more.

Media buyers then negotiate with media outlets to secure the best rate for the ad space or time.

Media planners and buyers also monitor the effectiveness of a campaign, adjusting it as needed.

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