What is Consumer behavior? How people make purchasing decisions?

Consumer behavior is the study of how individuals, groups, and organizations make decisions about the purchase, usage, and disposal of goods and services.

It examines how emotions, attitudes, and preferences affect buying decisions.

It also looks at how these decisions are influenced by social factors, such as family, friends, reference groups, and society in general.

Consumer behavior helps marketers to understand why and how consumers make decisions to buy certain products or services.

One example of consumer behavior is the purchase of cars. Consumers will take into account their budget, the features of the car, and their lifestyle when making a purchase.

Another example is the purchase of clothes. Consumers will consider the cost, the style, and the quality of the clothing when making a decision.

A third example is the purchase of food. Consumers will consider the price, the nutritional value, and their dietary preferences when making a purchase.

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