What is Five-stage marketing model? Why it matters?

The Five-stage Marketing Model is a framework for understanding the different stages of the customer journey, from discovery to purchase.

It is used to plan and implement effective marketing strategies.

The five stages are: Awareness, Interest, Evaluation, Purchase and Post-Purchase.

At the Awareness stage, the customer is initially introduced to the product or service.

At the Interest stage, the customer begins to understand the benefits and features of the product or service.

At the Evaluation stage, the customer evaluates the product or service to determine if it is suitable for their needs.

At the Purchase stage, the customer makes a decision to purchase the product or service.

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