What is social media marketing?

Social media marketing is a form of digital marketing that involves using social media platforms such as Facebook, Twitter, Instagram, and YouTube to promote products, services, and brands.

It is used to create a connection with potential customers, build brand awareness, increase website traffic, and generate leads for businesses.

It includes activities such as creating content, sharing content, engaging with customers, and analyzing data.

A common example of social media marketing is a brand using Facebook or Twitter to share promotional content, such as discounts and special offers.

Another example is using Instagram to showcase the company's products and lifestyle images.

Businesses can also use social media platforms to create conversations with customers and build relationships.

For example, a business may respond to customer inquiries on Twitter or respond to comments and reviews on Facebook.

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