What is target segment? What is behavioral marketing?

Target segment is a group of customers within a marketplace that an organization aims to sell its products or services to.

Behavioral marketing is a marketing strategy that focuses on understanding and predicting customer behavior to create marketing campaigns and products that appeal to customers.

An example of a target segment is health-conscious consumers, which could include people who are looking for organic and natural foods.

An example of behavioral marketing would be sending emails or notifications to customers who have previously purchased a product to recommend related items they may be interested in.

Other examples of target segmentation could include parents, pet owners, new homeowners, or luxury buyers.

Another example of behavioral marketing could be tracking customer buying histories to customize offers and pricing for each customer.

Companies could also use target segmentation to target customers by location, age, gender, income level, or lifestyle.

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