What is the POCD (People, Opportunity, Context, Deal) framework?

The POCD framework is a four-step business model used to assess market opportunities. It stands for People, Opportunity, Context, and Deal.

People: Who are the key stakeholders and why do they need this product or service?

Opportunity: What problem does the product or service solve and what will it enable?

Context: What are the competitive landscape, the legal and regulatory environment, the trends, and the unique characteristics of the market?

Deal: What is the value proposition, the pricing and business model, the customer acquisition strategy, and the go-to-market plan?

Potential: What are the risks, rewards, and potential for growth and expansion?

Execution: How will the product or service be developed, tested, and launched?

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