What is the POCD (People, Opportunity, Context, Deal) framework?
What is the POCD (People, Opportunity, Context, Deal) framework?
The POCD framework is a four-step business model used to assess market opportunities. It stands for People, Opportunity, Context, and Deal.
People: Who are the key stakeholders and why do they need this product or service?
Opportunity: What problem does the product or service solve and what will it enable?
Context: What are the competitive landscape, the legal and regulatory environment, the trends, and the unique characteristics of the market?
Deal: What is the value proposition, the pricing and business model, the customer acquisition strategy, and the go-to-market plan?
Potential: What are the risks, rewards, and potential for growth and expansion?
Execution: How will the product or service be developed, tested, and launched?
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