Who was Phillipe Kotler? Why is he considered father of modern marketing?

Philippe Kotler is considered the father of modern marketing due to his pioneering work in the field of marketing.

He wrote extensively on the subject of marketing and is credited with coining the term “marketing mix”.

He was a professor of International Marketing at Northwestern University and has also served on the faculties of the University of Chicago and MIT.

He has authored or co-authored more than 20 books and over 100 articles on marketing.

His most famous book is “Marketing Management: An Analytical Perspective”, first published in 1967, which is now in its 14th edition.

He has also developed a number of marketing models, including the 4Ps of marketing, the STP model, and the five-stage marketing model.

He was the first to apply the concepts of segmentation, targeting, and positioning to marketing.

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