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Marketing 101
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What is Five-stage marketing model? Why it matters?
What is STP Model in Marketing? Segmentation, Targeting, and Positioning? Why it matters?
Whar are 4 Ps of marketing? product, price, promotion, and place? Why it matters?
What is Consumer behavior? How people make purchasing decisions?
What is Market research? How to conduct market research, analyze data, and use it in marketing strategies?
What is Branding? What is brand identity? How to communicate brand effectively to customers?
What is Digital marketing? What is search engine optimization (SEO), social media marketing, email marketing, and online advertising.
What is Communication and copywriting? How they help you to craft compelling messages and engage with customers.
What is Advertising? What is media planning and buying?
What is Sales? What is the sales process and how to effectively sell products and services?
What is Marketing strategy? How to take into account company's goals, target audience, and budget?
How product quality, customer service and pricing fits into the marketing puzzle?
How do you deal with competition when doing effective marketing?
What is email marketing? How do you avoid landing your email into spam?
What is Search engine optimization (SEO)?
What is Pay-per-click advertising (PPC)?
What is social media marketing?
What is digital content marketing?
How marketers can make better decision using analytics?
What is overall customer experience? How marketing can take advantage of this?
Learn CZAGL marketing, Country, Zip, Age, Gender, and Language marketing
What is target segment? What is behavioral marketing?
Who was Phillipe Kotler? Why is he considered father of modern marketing?
Give me summary of the book 'Contagious: How to Build Word of Mouth in the Digital Age' by Jonah Berger
Give me summary of the book 'Influence: The Psychology of Persuasion' by Robert Cialdini
Give me summary of the book 'Made to Stick: Why Some Ideas Survive and Others Die' by Chip Heath and Dan Heath
Give me summary of the book 'Marketing Management' by Philip Kotler and Kevin Lane Keller
Give me summary of the book 'The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results' by Brent Adamson, Matthew Dixon, and Pat Spenner
Give me summary of the book 'The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses' by Eric Ries
Give me summary of the book 'Thinking, Fast and Slow' by Daniel Kahneman
Give me summary of the book 'Contagious: Why Things Catch On' by Jonah Berger
Give me summary of the book 'Purple Cow: Transform Your Business by Being Remarkable' by Seth Godin.
Tell me more about Coca-Cola's 'Share a Coke' Campaign (2013)
Tell me more about Nike's Just Do It Campaign (1988):
Tell me more about Apple's 'Think Different' Campaign (1997)
Tell me more about McDonald's I'm Lovin It Campaign (2003)
Tell me more about Volkswagen's Think Small Campaign (1960s)
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